While Google and Apple are struggling for leadership in terms of mobile operating system, it is Facebook that takes advantage of its OS to make cash. Without going any further, the four most downloaded mobile apps are owned by Facebook Inc., the parent company of this social network and all its services.
We talk about WhatsApp, Facebook, Messenger and Instagram. These apps lead the ranking of the most downloaded in a global iOS and Android. If you look at the operating system of the iPhone, BitMoji sneaks into the Top 4 shifting to Facebook, which drops to the fifth position.
The success of the company led by Mark Zuckerberg when it comes to attracting users is indisputable. It has Facebook, the most popular social network in the world, and Instagram, the fastest growing. To make matters worse, you have been successful with the purchase of WhatsApp and keep Messenger as one of the favorite messaging apps in the US, one of the largest markets in the world.
This business holding focused on mobile apps stands alone, as the company has succeeded in successfully integrating several of its services. In particular, the three that feed back are FB, Messenger and Instagram. WhatsApp is displaced by the privacy problems that have arisen in Europe.
It is necessary to make a qualification to this classification of the most popular applications. The only ones indexed are those that the user must voluntarily download. Not included in the list are the games or apps that come pre-installed by the OS developer or by the operator, so there is no Google or Apple.
Neither of these two giants has come to forcefully enter the social networking sector, but it will not be for not trying. In the case of Google is sounded its failure to attract the public to Google+, not to mention the little interest generated by Allo and Duo.
The domain of the mobile ecosystem by Facebook arouses misgivings, and is that their apps are not the most profitable. Of course, they are all free, since the real gold mine are their users, whose data serve to offer personalized ads, the real deal.