How to Improve Search Engine Positioning (SEO) of your WordPress Blog [Practical Guide]

SEO is undoubtedly one of the main sources of traffic that we can find on the Internet. There are endless blogs related to search engine positioning – especially Google – where they share techniques, strategies, tricks and all kinds of information on how to be in the top places.

Much of this content is related to “external” aspects of SEO, such as link building tricks, how to create blog networks, how to create quality content to attract readers, tricks not to be penalized by Google, how to be immune to Search engine updates and much more.

All this information is very good and certainly helps. But before you focus on this and put into practice so many good tips, you have to start with the basics: a good internal configuration.

How to Improve Search Engine Positioning (SEO) of your WordPress Blog

SEO is divided into two major branches or categories:

  • On-page SEO – internal optimization of your site
  • Off-page SEO – external optimization and activity

To be able to take full advantage of Off page strategies, it is very important to have a good foundation and SEO foundation within our WordPress site.

It’s how you want to compete in a car race. To be able to get first, it is necessary to first have a vehicle well equipped and with everything necessary to give us a great performance during the competition.

In this WordPress SEO guide we will see how to optimize your vehicle (blog or webpage) to win the race (the first places of Google).

WordPress SEO – Handy and Illustrative Handbook

There are many SEO plugins that we can use to optimize a WordPress site or blog. Although undoubtedly the most popular and most functional features offered is WordPress SEO by Yoast.

Before you begin, go to your WordPress desktop in the Plugins> Add New section. Search for “WordPress SEO by Yoast”, install and activate the plugin.

Now if we are ready to begin.

How to Improve Search Engine Positioning (SEO) of your WordPress Blog

WordPress SEO by Yoast – Step by Step Configuration

When activating the plugin you will notice on the left side a new menu with an orange logo that says SEO. That is where we will configure the plugin and all the options it offers.

Later we will review the section that offers us in the edition of entries and pages (for a content well optimized for search engines). The SEO section of the plugin on the WordPress desktop includes the following options:

  1. Control Panel
  2. Title and Tags Meta
  3. Social
  4. XML sitemaps
  5. Permanent links
  6. Internal Links
  7. RSS Feed
  8. Import and export
  9. Bulk Editor
  10. Edit Files
  11. Extensions

 

Let’s look at each of these sections and the different options it offers. Click Here.

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