1. Give them right priority
If you decide to use the infographics in your content marketing strategy, decide your first priority in relation to media you’ll use such as blog posts, videos, audios, podcasts, etc. This will affect how much the resources that you will use to create them.
2. Always with creativity
Use your imagination and creativity to improve the information, structure and design that your infographics will have. In this way they will be more entertaining and useful to the users, which will give you access to all the benefits of infographic.
Read More about: How to create Infograpics
3. Know when to use different designs
There are topics that will require a basic infographic with little information and images, but there will also be occasions where you want to explain some more advanced concept, which will require an infograph with a more sophisticated and demanding design. Identify this aspect before, will give you chance to be well prepared and able to finish your project much faster and better quality.
4. The more illustrative, the better
Remember that the infographics are illustrative and require images, graphics, icons and a variety of colors. Text is also necessary, but the more visual and illustrative they are, the better results are obtained. It is what makes them more entertaining and will be viral in social networks.
5. Choose the appropriate topics
If you know your niche or industry well, you will know which object are the most important topics or those that generate more interest among your audience. These are the ones that are worth to be written as infograph in great design and quality. Always focus on the right topics and demand.
6. Create stories
The stories “hook” users, generate interest and a more authentic and human relationship. By combining the benefits and unique features of the infographics (images, design, sequences, etc.) with a good story you can have the perfect combination to generate viral traffic and get extraordinary results.
7. Uses statistics and graphs
Statistics, facts and graphs are always a powerful way to check or report on any topic. The infographics offer many possibilities to share this type of data in a fun and interactive way.
8. Include your website, product or brand
A bit obvious but do not forget to include essential information about our website, blog, product or brand. Through this way users will know who is the author of the infographics. Undoubtedly infographics are an excellent option to improve and give an interesting variety to content marketing. They are not essential or obligatory, but they offer benefits and functions that we can not find in other methods.
You can start TODAY to create and share them all over the Web.